Founders Circle
Tend the first coal.
A spark needs the right fuel and the right air to become an ember. An ember needs patience to become a bonfire. FireKeep is being nurtured carefully — we're at the ember stage. Fifty founders join while the fire is small. By the time it's a bonfire, the seats around it are taken.
— Founders Circle —
The FireKeep 55.
Fifty seats at the founders' table for those who help keep the fire alive before the world catches on. Once filled, never reopened.
- Keeper Founder Edition — full machined-aluminum body, serial #001–#050, hand-engraved with your name
- OD6 Eagle Pair safety glasses — daytime + nighttime sets (one of each)
- Spare 21700 cell + 20W foldable solar panel
- Founder swag pack — heavy-cotton tee, enamel pin, sticker pack, embroidered patch
- Affiliate commission on every laser sold through your referral link — the only fifty people earning commissions on FireKeep, ever
- Your name on the FireKeep 55 Wall — physical plaque + permanent page on firekeep.ca
- All future personal orders at FireKeep retail price — no markups, ever
- Annual Founders' Weekend invitation (Jasper, AB workshop)
- First call on every limited edition + collector tier
— The Founder Tenets —
How the Circle stays the Circle.
Fifty seats means each founder represents 2% of the brand's most-trusted public face. Membership is a privilege that comes with rules. Break a tenet and management reserves the right to expel — see expulsion clause below.
- Wear your OD6 glasses whenever any FireKeep laser is on. Always.
- Never aim at people, animals, vehicles, aircraft, or reflective surfaces.
- Never use as a weapon, prop, or for intimidation — in jest or otherwise.
- Use only in jurisdictions where Class IV laser products are legal.
- Comply with all applicable FDA, Health Canada, and state/provincial laser regulations.
- Disclose your affiliate relationship clearly in every promotion (FTC requirement in the US, Competition Bureau in Canada).
- Do not facilitate sale or shipment to restricted jurisdictions (CA, MA, NY, AU, DE, CN, UK).
- Do not sell to or market toward anyone under 18.
- Promote at MSRP — the published retail price on firekeep.ca.
- Do not undercut MSRP in any promotion (no flash sales, no off-discount drops).
- Do not gouge — no scalping, no resale at >110% of MSRP except in genuinely value-added bundles you've assembled.
- Coupons and promotional discounts must be authorized in writing by FireKeep before use.
- Do not co-brand FireKeep products with weapons, military / tactical / "self-defense" themes, or anything contradicting brand values.
- Do not modify FireKeep products in ways that defeat safety features (interlocks, emission delay, FireKeep Mark on the muzzle).
- Do not represent yourself as a FireKeep employee, spokesperson, or officer — you are an independent affiliate.
- Do not make claims about products beyond what's in published specs and our marketing.
- Disclose your affiliate relationship in every promotion. "I'm a FireKeep 55 founder and I earn a commission on this link" satisfies FTC + CB.
- No fake reviews. No astroturfing. No sock-puppet accounts.
- No false claims about competitor products.
- Never solicit beyond your authentic network — no spam, no cold outreach campaigns.
- The Founder Council (initially: the founder + 2 long-tenured founders, once we have them) reviews allegations of breach.
- Minor breaches (missed disclosure, late filing) get a single warning. Two warnings within 12 months = automatic expulsion.
- Major breaches (safety violations, illegal sales, weapons co-branding, fraud) trigger immediate expulsion with no warning.
- Expelled founders forfeit affiliate eligibility, future limited-edition access, and Founders' Weekend invitations. Earned-but-unpaid commissions are retained by FireKeep. The Keeper Founder Edition unit you received is not recalled. The $2,000 founder slot remains non-refundable.
Talk to the founder.
Questions about the Circle, partnerships, or anything else — email me directly.
Founder calendar: cal.com/firekeep · 20-minute slots, video, worldwide